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Tim Hortons® Smile Cookie Campaign is Back

September 11, 2022

Smile cookiesTim Hortons® Smile Cookie Campaign is Back, Supporting the South Huron Hospital Foundation in Exeter.

From September 14 to September 20, the full $1 from every Smile Cookie sold in Exeter will support the South Huron Hospital Foundation

Exeter, September 10, 2020 – Last year, Tim Hortons® restaurant owners and guests across the country raised a record $9.8 million to support local charities through their annual Smile Cookie campaign. Back again for its 24th year, Tim Hortons Smile Cookie week will support charities in communities across the country, including the South Huron Hospital Foundation in Exeter – one of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 14 – 20, restaurant owners will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurant in Exeter.

This year, Tim Hortons restaurant in Exeter is supporting the South Huron Hospital Foundation and the ‘little hospital that does. The South Huron Hospital Foundation raises funds to support our local hospital with equipment purchases, upgrades and other identified initiatives as needed. Currently we are raising funds for the Emergency Department upgrades and related training to keep our patients and staff safe.

“Communities coming together during these difficult times is more important than ever. Our restaurant team members and I are excited to continue working with our local Hospital Foundation, to raise as much as possible to support the Emergency Department. We encourage all of our guests throughout our annual Smile Cookie week to support the South Huron Hospital Foundation by purchasing a freshly baked Smile Cookie at Tim Hortons for just $1.”

Linda Whaling, Tim Hortons Restaurant Owner, Exeter

“We are always amazed at the support shown by our community when we call on them for support. Linda and her team have been incredible supporters from the very beginning and we are incredibly grateful for all they do. Last year we decorated and sold over 10,000 cookies and we hope to do that again this year! Stop by and see our volunteers at work decorating your cookies, you might even see me there!” Pat O’Rourke, Board Chair, South Huron Hospital Foundation, Exeter

“Since the beginning of the COVID-19 pandemic, we’ve been treating local food banks, hospitals and charities to our coffee trucks and baked goods as they support their communities day in and day out. We’re continuing to support these organizations as we kick off our annual Smile Cookie week, one of our largest restaurant owner-led initiatives, that continues to support local charities who need it most. We’re so excited Smile Cookie is back for its 24th year.”

Hope Bagozzi, Chief Marketing Officer, Tim Hortons

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign

Join the Smile Cookie Conversation

Use the hashtag #SmileCookie

Tag or follow us on Instagram @TimHortons & shhfoundation_2

Tag or follow us on Twitter @TimHortons & @SHHFoundation

Like us on Facebook Tim Hortons & facebook.com/SouthHuronHospitalFoundation

Subscribe to us on YouTube @TimHortons

Visit com/smilecookie for a list of local charities benefiting from the Smile Cookie campaign

South Huron Hospital Foundation – For more information or interview requests, please contact:

Kimberley Payne


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

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